{"id":3715,"date":"2018-10-30T22:38:33","date_gmt":"2018-10-30T21:38:33","guid":{"rendered":"http:\/\/lenseup.com\/?page_id=3715"},"modified":"2023-10-21T10:50:04","modified_gmt":"2023-10-21T08:50:04","slug":"multilingual-seo-video","status":"publish","type":"page","link":"https:\/\/www.lenseup.com\/en\/multilingual-seo-video\/","title":{"rendered":"Video SEO to reach international customers"},"content":{"rendered":"<div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right' style='background-color: #f2f2f2;  '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3715'><div class='entry-content-wrapper clearfix'>\n<div  style='padding-bottom:0px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >Video SEO for international markets<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells   av-small-hide av-mini-hide   avia-builder-el-2  el_after_av_section  el_before_av_promobox  submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_third  avia-builder-el-3  el_before_av_cell_one_third  avia-builder-el-first   \"  style='vertical-align:middle; padding:50px; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-5  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-6  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2\" data-start_from=\"0\">2<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>YouTube is the second largest search engine in the world after Google<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-7  el_after_av_cell_one_third  el_before_av_cell_one_third   \"  style='vertical-align:middle; padding:50px; background-color:#fbfbfb; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-9  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"41\" data-start_from=\"0\">41<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>Search results with video thumbnails result in a 41% higher click rate than plain text.<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-11  el_after_av_cell_one_third  avia-builder-el-last   \"  style='vertical-align:middle; padding:50px; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-13  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-14  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>Web pages with videos attract three times more backlinks than plain text.<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3715'><div class='entry-content-wrapper clearfix'>\n\t<div   class='av_promobox  avia-button-no   avia-builder-el-15  el_after_av_layout_row  el_before_av_one_half  avia-builder-el-first '>\t\t<div class='avia-promocontent'><\/p>\n<blockquote>\n<p>A global marketing strategy has multiple aspects that encompass a wide range of media types and channels. Today, videos are critical for many online marketing campaigns. <strong>With SEO,\u00a0 make these videos discoverable on Google and Youtube.\u00a0<\/strong><\/p>\n<\/blockquote>\n<p>\n<\/div><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_after_av_promobox  el_before_av_one_half  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Deliver a global message, reach your foreign customers<\/h2>\n<p>A precise adaptation of your video for foreign markets is a valuable help for your international expansion. LenseUp supports your company to make sure that your foreign audience will watch your videos.<\/p>\n<p>The first thing to realise is that, despite being a subsidiary of Google, YouTube has a different ranking algorithm.<\/p>\n<p>The goals of YouTube&#8217;s search and discovery algorithm are twofold:<\/p>\n<ul>\n<li>To help viewers find the videos they want to watch.<\/li>\n<li>To maximize long-term viewer engagement and satisfaction.<\/li>\n<\/ul>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_one_half  el_before_av_layout_row  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Video optimization to reach your foreign customers<\/h2>\n<p>Search engines cannot see the video itself; the text you include in and on the page are essential for good SEO.<\/p>\n<p>Whether on your own website, using Vimeo as a white label, or on YouTube, optimizing video content on and off page will make it easier for search engines to index your site, and distribute your videos in search results.<\/p>\n<p>There are many factors that can help your video being more visible: video title,\u00a0 video description, keyword usage, video chapters, video transcription&#8230;. and LenseUp can help you with the right strategy to give you more visibility.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='best-rated'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-20  el_after_av_one_half  el_before_av_section  submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-21  el_before_av_cell_one_half  avia-builder-el-first   \"  style='vertical-align:middle; padding:50px 80px 50px 75px ; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><div class=\"flex_column av_one_full  av-animated-generic left-to-right  no_margin flex_column_div first  avia-builder-el-22  avia-builder-el-no-sibling  \" style='margin-top:0px; margin-bottom:0px; padding:0px 0px 0px 20px ; border-radius:0px; '><p><div  style='padding-bottom:20px; color:#000000;font-size:30px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-23  el_before_av_hr  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >SEO video with LenseUp<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<div  style=' margin-top:30px; margin-bottom:30px;'  class='hr hr-custom hr-left hr-icon-no   avia-builder-el-24  el_after_av_heading  el_before_av_textblock '><span class='hr-inner  inner-border-av-border-fat' style=' width:50px; border-color:#000000;' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><ul>\n<li>Multilingual keyword search<\/li>\n<li>Optimization of video names, titles, descriptions, and tags<\/li>\n<li>Subtitles in each target language, to make your videos more accessible to search engines and potential customers<\/li>\n<li>Engaging and localised thumbnails<\/li>\n<li>Optimized video chapters<\/li>\n<li>Youtube page optimization<\/li>\n<li>Creation of video sitemaps for your website<\/li>\n<li>Markup of videos for better visibility in the search engine results pages<\/li>\n<li>Separate landing pages on your website, for publishing videos in each language<\/li>\n<li>Publication of video transcriptions in each language, aimed at improving SEO of your website<\/li>\n<li>Publication strategy on different platforms (Facebook, YouTube&#8230; Instagram)<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-26  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p><\/div>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-27  el_after_av_cell_one_half  avia-builder-el-last   avia-full-stretch \"  style='background:url(https:\/\/www.lenseup.com\/wp-content\/uploads\/2018\/11\/seo-multilingue-1030x696.jpg) bottom left no-repeat scroll #f8f8f8; vertical-align:middle; padding:200px 0px 200px 0px ; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><\/div><\/div>\n<\/div>\n<div id='my_section'  class='avia-section main_color avia-section-no-padding avia-no-shadow  avia-bg-style-scroll  avia-builder-el-28  el_after_av_layout_row  el_before_av_textblock   container_wrap sidebar_right' style='background-color: #e72b2b;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3715'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-3715'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 id=\"section2\">Ask for a quote<\/h2>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='my_section'  class='avia-section main_color avia-section-no-padding avia-no-shadow  avia-bg-style-scroll  avia-builder-el-31  el_after_av_codeblock  avia-builder-el-last   container_wrap sidebar_right' style='background-color: #e72b2b; 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