{"id":4995,"date":"2019-12-09T00:26:17","date_gmt":"2019-12-08T23:26:17","guid":{"rendered":"https:\/\/www.lenseup.com\/seo-for-podcasts-and-audio-seo-to-boost-your-audience\/"},"modified":"2023-10-21T10:52:34","modified_gmt":"2023-10-21T08:52:34","slug":"seo-podcasts-audio","status":"publish","type":"page","link":"https:\/\/www.lenseup.com\/en\/seo-podcasts-audio\/","title":{"rendered":"SEO for podcasts and audio content"},"content":{"rendered":"<div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right' style='background-color: #f2f2f2;  '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'>\n<div  style='padding-bottom:0px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SEO for Podcasts and audio<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells   av-small-hide av-mini-hide   avia-builder-el-2  el_after_av_section  el_before_av_promobox  submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_third  avia-builder-el-3  el_before_av_cell_one_third  avia-builder-el-first   \"  style='vertical-align:middle; padding:50px; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-5  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-6  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"800\" data-start_from=\"0\">800<\/span><span class=\"avia-no-number\">.<\/span><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"000\" data-start_from=\"0\">000<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>There are approximately 800.000 podcasts in the world.<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-7  el_after_av_cell_one_third  el_before_av_cell_one_third   \"  style='vertical-align:middle; padding:50px; background-color:#fbfbfb; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-9  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"1\" data-start_from=\"0\">1<\/span><span class=\"avia-no-number\"> bn US$<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>Podcasting is experiencing a strong growth, with more than 1 billion US$ in advertising revenues forecast for 2021.<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-11  el_after_av_cell_one_third  avia-builder-el-last   \"  style='vertical-align:middle; padding:50px; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-13  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-14  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-no-number\">SEO<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>Google began indexing audio content and podcasts in 2019.<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'>\n\t<div   class='av_promobox  avia-button-no   avia-builder-el-15  el_after_av_layout_row  el_before_av_one_half  avia-builder-el-first '>\t\t<div class='avia-promocontent'><\/p>\n<blockquote>\n<p>Podcasting and audio have become mainstream. According to Edison Research and Triton Digital, 62 million Americans listened to podcasts every week in 2019, compared to 19 million in 2013.\u00a0Let us boost your brand&#8217;s\u00a0 presence with audio.<\/p>\n<\/blockquote>\n<p>\n<\/div><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_after_av_promobox  el_before_av_one_half  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Add audio to your content strategy and enhance your SEO<\/h2>\n<p>For a long time, content marketing has been a synonym of writing. Blogs, sales pages, informational pages&#8230;\u00a0More recently, videos became an integral part of content marketing. Webinars, live streaming, Instagram Stories&#8230;.<\/p>\n<p>Yet audio is a powerful medium that is underutilized by content marketers. Audio will grow, especially as audio technology is increasingly integrated into our daily life: cars, smart speakers and more.<\/p>\n<p>A brand that has an audio strategy is experienced as being closer to customers than one that is experienced only through text, it is a great way to differentiate.<\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_one_half  el_before_av_layout_row  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Expand your audience and visibility with audio and podcasting<\/h2>\n<p>SEO is a great way to increase the visibility of your brand.<\/p>\n<p>SEO is about helping search engines (of all types) index your content to share it with its users. Among these search engines, there is of course Google, but there are also Apple, Spotify and other platforms that have their own search function. <strong>SEO for audio and podcasting therefore consists in optimizing your audio content so that it can be easily found by those who are looking for this type of content. <\/strong>For instance, indexing the podcast will allow your audio content to be listened to directly in a search engine results page.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='best-rated'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-20  el_after_av_one_half  el_before_av_textblock  submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-21  el_before_av_cell_one_half  avia-builder-el-first   \"  style='vertical-align:middle; padding:50px 80px 50px 75px ; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><p><div  style='padding-bottom:20px; color:#000000;font-size:30px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Audio and podcast optimization for SEO<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Reach your potential customers with podcasting and audio. Lenseup offers SEO optimization services of your podcasts and audio files:<\/p>\n<ul>\n<li>Keyword research<\/li>\n<li>Optimization of the podcast title : a creative title, which must also be very clear about the real subject of your podcast, with the right keywords<\/li>\n<li>Optimize the podcast description: inclusion of keywords in your podcast description.<\/li>\n<li>Attractive and localized thumbnails<\/li>\n<li>Separate landing pages on your website, for publishing podcast episodes, in each language.<\/li>\n<li>A transcription of each episode on your website each time you release a new episode, with a link to the current episode.<\/li>\n<li>A publishing strategy on different platforms (There are several hosting companies that allow you to syndicate your podcast on platforms such as iTunes, or Google Play)<\/li>\n<li>Setting up the markup schema to get your podcast listed on Google<\/li>\n<\/ul>\n<\/div><\/section><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-24  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-25  el_after_av_cell_one_half  avia-builder-el-last   avia-full-stretch \"  style='background:url(https:\/\/www.lenseup.com\/wp-content\/uploads\/2019\/12\/seo-audio-podcast-495x400.jpg) center right no-repeat scroll #f8f8f8; vertical-align:middle; padding:200px 0px 200px 0px ; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><\/div><\/div>\n<\/div><div id='after_submenu_2'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Improve your international visibility with multilingual podcasts<\/h2>\n<p>Many companies are launching podcasts in English, which opens up many opportunities for them. For example, SEO (search engine optimization) can be a significant advantage. You can also leverage the adaptation of podcasts to other languages in order to reach foreign customers if your products and services are available outside your country with LenseUp.<\/p>\n<\/div><\/section>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Your podcast episodes published as blog posts<\/h2>\n<p>Written content is useful for SEO and appeals to a wide range of listeners. Some content is better to read than to hear, and sometimes it&#8217;s worth offering audio content in both forms.<br \/>\nAt LenseUp, we can help you turn a podcast episode into a blog post, or a written summary, and attract a new audience.<br \/>\nManaging a blog and a podcast at the same time may seem difficult, but you&#8217;ve already done the hard work by recording a podcast, or audio. Now you can turn that audio content into writing and publish it as an article.<\/p>\n<\/div><\/section>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='my_section'  class='avia-section main_color avia-section-no-padding avia-no-shadow  avia-bg-style-scroll  avia-builder-el-28  el_after_av_textblock  el_before_av_textblock   container_wrap sidebar_right' style='background-color: #e72b2b;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_2'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2 id=\"section2\">Ask for a quote<\/h2>\n<\/div><\/section>\n\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='my_section'  class='avia-section main_color avia-section-no-padding avia-no-shadow  avia-bg-style-scroll  avia-builder-el-31  el_after_av_codeblock  avia-builder-el-last   container_wrap sidebar_right' style='background-color: #e72b2b;  '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'><\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='after_section_3'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-4995'><div class='entry-content-wrapper clearfix'>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v23.5 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>SEO for Podcasts and audio files: how to increase your visibility<\/title>\n<meta name=\"description\" content=\"Audio is an increasingly popular way to consume content. 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