{"id":6192,"date":"2021-01-09T18:07:09","date_gmt":"2021-01-09T17:07:09","guid":{"rendered":"https:\/\/www.lenseup.com\/?page_id=6192"},"modified":"2023-12-31T14:41:07","modified_gmt":"2023-12-31T13:41:07","slug":"referencement-video-international","status":"publish","type":"page","link":"https:\/\/www.lenseup.com\/fr\/referencement-video-international\/","title":{"rendered":"SEO video &#8211; r\u00e9f\u00e9rencement video international"},"content":{"rendered":"<div id='av_section_2'  class='avia-section main_color avia-section-default avia-no-shadow  avia-bg-style-scroll  avia-builder-el-0  el_before_av_layout_row  avia-builder-el-first   container_wrap sidebar_right' style='background-color: #f2f2f2;  '  ><div class='container' ><main  role=\"main\" itemprop=\"mainContentOfPage\"  class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6192'><div class='entry-content-wrapper clearfix'>\n<div  style='padding-bottom:0px; color:#ffffff;font-size:40px;' class='av-special-heading av-special-heading-h1 custom-color-heading blockquote modern-quote  avia-builder-el-1  avia-builder-el-no-sibling  av-inherit-size '><h1 class='av-special-heading-tag '  itemprop=\"headline\"  >SEO video &#8211; r\u00e9f\u00e9rencement video international<\/h1><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#ffffff'><\/div><\/div><\/div>\n\n<\/div><\/div><\/main><!-- close content main element --><\/div><\/div><div id='av-layout-grid-1'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-2  el_after_av_section  el_before_av_promobox  submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_third  avia-builder-el-3  el_before_av_cell_one_third  avia-builder-el-first   \"  style='vertical-align:middle; padding:50px; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue864' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-5  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-6  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"2\" data-start_from=\"0\">2<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>YouTube est le deuxi\u00e8me moteur de recherche dans le monde apr\u00e8s Google<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-7  el_after_av_cell_one_third  el_before_av_cell_one_third   \"  style='vertical-align:middle; padding:50px; background-color:#fbfbfb; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue8a3' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-9  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-10  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"41\" data-start_from=\"0\">41<\/span><span class=\"avia-no-number\">%<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>Les r\u00e9sultats d&rsquo;une recherche dans Google qui pr\u00e9sentent des vignettes vid\u00e9o (thumbnails) donnent lieu \u00e0 un taux de clics plus \u00e9lev\u00e9 de 41%<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_third  avia-builder-el-11  el_after_av_cell_one_third  avia-builder-el-last   \"  style='vertical-align:middle; padding:50px; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><p><span  class=\"av_font_icon avia_animate_when_visible avia-icon-animate  av-icon-style-  avia-icon-pos-center \" style=\"color:#ff1f53; border-color:#ff1f53;\"><span class='av-icon-char' style='font-size:60px;line-height:60px;' aria-hidden='true' data-av_icon='\ue862' data-av_iconfont='entypo-fontello' ><\/span><\/span><br \/>\n<div  style='height:10px' class='hr hr-invisible   avia-builder-el-13  el_after_av_font_icon  el_before_av_animated_numbers '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><br \/>\n<div  class=\"avia-animated-number av-force-default-color  avia-color-  avia-builder-el-14  el_after_av_hr  avia-builder-el-last  avia_animate_when_visible\"  data-timer=\"3000\"><strong class=\"heading avia-animated-number-title\" style='font-size:48px;'><span class=\"avia-single-number __av-single-number\" data-number_format=\"\" data-number=\"3\" data-start_from=\"0\">3<\/span><\/strong><div class='avia-animated-number-content' style='font-size:19px;'><p>Les pages web avec vid\u00e9os attirent trois fois plus de liens entrants que les pages classiques<\/p>\n<\/div><\/div><\/p>\n<\/div><\/div>\n<\/div><div id='after_submenu_1'  class='main_color av_default_container_wrap container_wrap sidebar_right' style=' '  ><div class='container' ><div class='template-page content  av-content-small alpha units'><div class='post-entry post-entry-type-page post-entry-6192'><div class='entry-content-wrapper clearfix'>\n\t<div   class='av_promobox  avia-button-no   avia-builder-el-15  el_after_av_layout_row  el_before_av_one_half  avia-builder-el-first '>\t\t<div class='avia-promocontent'><\/p>\n<blockquote>\n<p>Aujourd&rsquo;hui, les vid\u00e9os repr\u00e9sentent un axe strat\u00e9gique pour le marketing en ligne. Comment rendre ces vid\u00e9os plus visibles sur Youtube et sur le web? D\u00e9couvrez le SEO vid\u00e9o \/ r\u00e9f\u00e9rencement video avec LenseUp.<\/p>\n<\/blockquote>\n<p>\n<\/div><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding first  avia-builder-el-16  el_after_av_promobox  el_before_av_one_half  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>Diffuser un message global, toucher vos clients \u00e9trangers<\/h2>\n<p>Une adaptation pr\u00e9cise de votre video pour les march\u00e9s \u00e9trangers est une aide pr\u00e9cieuse pour vous d\u00e9velopper \u00e0 l\u2019international.<\/p>\n<p>Mais l&rsquo;effort ne doit pas s&rsquo;arr\u00eater \u00e0 la traduction de votre vid\u00e9o. LenseUp vous conseille sur la mise en place de strat\u00e9gies pertinentes, pour une meilleure diffusion de vos videos sur le web.<\/p>\n<\/div><\/section><\/div>\n<div class=\"flex_column av_one_half  flex_column_div av-zero-column-padding   avia-builder-el-18  el_after_av_one_half  el_before_av_layout_row  avia-builder-el-last  \" style='border-radius:0px; '><section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><h2>L&rsquo;optimisation de vid\u00e9os pour toucher vos clients \u00e9trangers<\/h2>\n<p>Les moteurs de recherche n&rsquo;analysent pas le contenu de la vid\u00e9o, mais plutot les sous-titres, le texte descriptif publi\u00e9, la retranscription, les chapitres, qui sont des \u00e9l\u00e9ments essentiels pour un bon r\u00e9f\u00e9rencement.<\/p>\n<p>Le <strong>r\u00e9f\u00e9rencement video, ou SEO video,<\/strong> est l\u2019ensemble des techniques respectueuses des directives Google visant \u00e0 optimiser la visibilit\u00e9 des vid\u00e9os, principalement sur Youtube, mais aussi dans les pages de r\u00e9sultats de Google, en France et \u00e0 l&rsquo;international.<\/p>\n<\/div><\/section><\/div>\n<\/div><\/div><\/div><!-- close content main div --><\/div><\/div><div id='best-rated'  class='av-layout-grid-container entry-content-wrapper main_color av-flex-cells     avia-builder-el-20  el_after_av_one_half  el_before_av_section  submenu-not-first container_wrap sidebar_right' style=' '  >\n<div class=\"flex_cell no_margin av_one_half  avia-builder-el-21  el_before_av_cell_one_half  avia-builder-el-first   \"  style='vertical-align:middle; padding:50px 80px 50px 75px ; background-color:#f8f8f8; ' ><div class='flex_cell_inner' ><p><div  style='padding-bottom:20px; color:#000000;font-size:30px;' class='av-special-heading av-special-heading-h2 custom-color-heading blockquote modern-quote  avia-builder-el-22  el_before_av_textblock  avia-builder-el-first  av-inherit-size '><h2 class='av-special-heading-tag '  itemprop=\"headline\"  >Des vid\u00e9os optimis\u00e9es pour un r\u00e9f\u00e9rencement international<\/h2><div class='special-heading-border'><div class='special-heading-inner-border' style='border-color:#000000'><\/div><\/div><\/div><br \/>\n<section class=\"av_textblock_section \"  itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/CreativeWork\" ><div class='avia_textblock  '   itemprop=\"text\" ><p>Voici les points que nous prenons en compte lors de la publication d&rsquo;une vid\u00e9o pour toucher vos clients \u00e9trangers:<\/p>\n<ul>\n<li>Recherche des mots-cl\u00e9s multilingue<\/li>\n<li>Optimisation des titres des videos, descriptions, et tags<\/li>\n<li>Sous-titrage dans la langue cibl\u00e9e, afin de rendre vos vid\u00e9os plus accessibles aux moteurs de recherche et aux clients potentiels<\/li>\n<li>Des vignettes (Thumbnail) attrayantes et localis\u00e9es<\/li>\n<li>Des landing pages s\u00e9par\u00e9es\u00a0 sur votre site web, pour la publication des videos, dans chaque langue<\/li>\n<li>Une strat\u00e9gie de publication sur diff\u00e9rentes plateformes\u00a0(Facebook, YouTube, Instagram&#8230;)<\/li>\n<li>Optimisation des pages Youtube<\/li>\n<li>Transcriptions des vid\u00e9os pour cr\u00e9er de nouveaux contenus textuels, visant \u00e0 am\u00e9liorer le r\u00e9f\u00e9rencement de votre site web<\/li>\n<li>Cr\u00e9ation de sitemaps video pour votre site web<\/li>\n<li>Mise en place du markup schema<\/li>\n<li><a href=\"https:\/\/www.lenseup.com\/fr\/applications\/chapitres-videos\/\">Optimisation des chapitres<\/a> pour YouTube<\/li>\n<\/ul>\n<p>Contactez-nous d\u00e8s aujourd&rsquo;hui pour un devis personnalis\u00e9.<\/p>\n<\/div><\/section><br \/>\n<div  style='height:20px' class='hr hr-invisible   avia-builder-el-24  el_after_av_textblock  avia-builder-el-last '><span class='hr-inner ' ><span class='hr-inner-style'><\/span><\/span><\/div><\/p>\n<\/div><\/div><div class=\"flex_cell no_margin av_one_half  avia-builder-el-25  el_after_av_cell_one_half  avia-builder-el-last   avia-full-stretch av-hide-on-mobile  \"  style='background:url(https:\/\/www.lenseup.com\/wp-content\/uploads\/2018\/11\/seo-multilingue-1030x696.jpg) bottom left no-repeat scroll; 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