Why you should translate your video and audio files in Arabic
Arabic is an official language in 26 countries, including Algeria, Egypt, Israel (along with Hebrew), Lebanon, Morocco, Saudi Arabia, Tunisia and the UAE, making it the fifth most spoken language in the world.
Arabic-speaking countries are major players in the global economy. And Arabic is currently ranked on the Power Language Index (PLI) as the 5th most important language based on several factors including the number of native speakers, the economic output of those native speakers and the importance of the language in world diplomacy.
Newbies and B2B brands can rely on a single variant of Arabic. Primarily used in broadcast media and education, Modern Standard Arabic (MSA) – along with its spoken variant, Educated Standard Arabic (ESA) – has a stuffy reputation.
Major brands cover Arabic markets with two variants. Marketers with a bigger commitment to Arabic can develop separate content for the Persian Gulf-dominated and Mediterranean-focused regions