What are explanatory videos and why you should use them
An explanatory video (also called a presentation video or conversion video) is used to explain your company, product, or service, usually in two minutes or less. Most of the explanatory videos cover five points: the problem, the solution, the features, the benefits, and how the solution works. The key to a successful explanatory video is to keep it short and engaging, while transmitting relevant information. An explanatory video should give your audience a good understanding of your business and generate interest to generate conversions.