Internet users have a wide range of options for accessing Google results. The Knowledge Panel is one of them. This is the long side rectangle that you can see on the right-hand side of the results page when you perform a search. Read more
As a company or entrepreneur, you’re always looking for new ways to reach your customers. Podcasting is a great way to do this. Podcasting has been around for a while now, but it became popular during the pandemic. For many, the podcast was a way to escape from their own problems and find solutions. Podcasting is a great opportunity for a potential customer to get to know you and the value of your products and podcasts are a powerful tool for marketing your business. Here’s how to make your podcast work for you Read more
One of the steps when translating an audio/video file involves adapting the transcription into a foreign language. This step is necessary for the subsequent subtitling phase, or for setting up a voice-over in a different language, or simply to understand the audio/video content, or to improve its visibility on the web. Read more
Videos are great for teaching concepts. When used in a education make it easier for teachers to transmit knowledge and for students to assimilate it. Video lectures are useful for teaching. They are specifically designed to facilitate understanding and retention of the content. The trend to create multilingual educational videos continues to grow due to their multiple advantages for teaching:
– Students are able to review content more than once, until the subject matter is understood, at the time when they are most willing to learn.
– Videos are more engaging and motivating than listening to a slide show or reviewing written content
– Online courses saw exponential growth during Covid
– Videos allow to reach easily an international audience
Spotify is expanding its podcast advertising capabilities with the acquisition of a major advertising platform, Megaphone. Read more
100 years after the birth of radio, podcasting is one of the main innovations related to audio. Radio on demand, audio on demand or whatever you call it, the ability to listen to content on almost any topic, on any device and whenever you want, is the great revolution in radio content. Time and technology are changing, but listening to voice is still a rewarding experience. Read more
In recent years, the video format has enjoyed considerable success on virtually all web platforms, but audio is beginning to be one of the most demanded content online, as is the case with podcasts, online radio and other forms of digital audio. Read more
Podcast and digital audio audiences are on the rise during containment in France.
Consumption of audio content and podcasts explodes during confinement: 46% of French people say they listen to more of them. A new study reveals a 20% increase in digital audio listening thanks to media, with 8 out of 10 French people listening to digital audio compared to 6 out of 10 before confinement. This phenomenon can be explained by the absence of car journeys which used to favour radio but which are now being abandoned in favour of digital.
