Why use podcasting and audio as a content strategy

Written content is a great way to get your brand message across, but that doesn’t mean you have to stop there. Podcasts and audio content address your target audience in a very different way, helping to connect the audience with your company on a more personal level.

• Podcasts are ideal for building a trusting relationship with your potential customers. and position your company as a reference in your industry.
• While there are approximately 80 million business pages on Facebook, there are only 800,000 podcasts. This number decreases even when you search by topic.
• Podcasts require little effort on the part of the listener. Unlike the written content of blogs, which must be red, or even videos, which require the listener to sit and watch. All the listener of a podcast has to do is to listen. It’s a perfect type of content for multitasking.
• Developing a podcast audience ahead of the competition is incredibly important because listeners are loyal to their favorite programs.

Don’t let your budget limit your marketing ambitions. At LenseUp, we are able to create different audio content, from Spotify and radio ads, to fully branded podcast series.