YouTube is the second largest search engine in the world after Google
Search results with video thumbnails result in a 41% higher click rate than plain text.
Web pages with videos attract three times more backlinks than plain text.
A global marketing strategy has multiple aspects that encompass a wide range of media types and channels. Today, videos are critical for many online marketing campaigns. With SEO, make these videos discoverable on Google and Youtube.
Deliver a global message, reach your foreign customers
A precise adaptation of your video for foreign markets is a valuable help for your international expansion. LenseUp supports your company to make sure that your foreign audience will watch your videos.
The first thing to realise is that, despite being a subsidiary of Google, YouTube has a different ranking algorithm.
The goals of YouTube’s search and discovery algorithm are twofold:
- To help viewers find the videos they want to watch.
- To maximize long-term viewer engagement and satisfaction.
Video optimization to reach your foreign customers
Search engines cannot see the video itself; the text you include in and on the page are essential for good SEO.
Whether on your own website, using Vimeo as a white label, or on YouTube, optimizing video content on and off page will make it easier for search engines to index your site, and distribute your videos in search results.
There are many factors that can help your video being more visible: video title, video description, keyword usage, video chapters, video transcription…. and LenseUp can help you with the right strategy to give you more visibility.
SEO video with LenseUp
- Multilingual keyword search
- Optimization of video names, titles, descriptions, and tags
- Subtitles in each target language, to make your videos more accessible to search engines and potential customers
- Engaging and localised thumbnails
- Optimized video chapters
- Youtube page optimization
- Creation of video sitemaps for your website
- Markup of videos for better visibility in the search engine results pages
- Separate landing pages on your website, for publishing videos in each language
- Publication of video transcriptions in each language, aimed at improving SEO of your website
- Publication strategy on different platforms (Facebook, YouTube… Instagram)
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Multilingual video and audio solutions to target international markets
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