Hispanics have their own distinct culture and language, which has led to the development of a unique linguistic culture in the U.S. Companies that want to reach the Hispanic market need to adapt their content to this specific audience.
The U.S. Hispanic community is a rapidly growing demographic that currently makes up over 14% of the general population. This community has significant buying power and is also the largest minority group in the U.S. The Hispanic community is also relatively young, with 40% of the population falling into the millennial age range (born between 1981-1996). Just over a quarter of the U.S. population under the age of nine is Hispanic. According to the U.S. Census Bureau, the Hispanic population grew by 43 percent between 2000 and 2010, and is projected to grow by another 28 percent by 2025. Consequently, the Hispanic market is becoming increasingly important for companies that want to tap into this growing demographic. When localizing audio content or translating video into Spanish, it is important to keep in mind the variations in the Spanish language. Read more