How to create successful audio guides

,

Updated on sept 19 2023

There are many advantages to using audio guides in museums and tourism. For one, audio guides can provide more context for visitors about the exhibits they are viewing. They can also offer anecdotes and stories about the items on display, which can make the visit more engaging and interesting.

The potential of audio is vast. The trend of audio consumption is only increasing, with more and more people getting into podcasts. In 2023, the majority of the population is used to consuming podcasts. This is good news for anyone looking to leverage audio in a touristic destination.

What do podcasts and audio guides have in common? Both podcasts and audio guides are designed to be consumed by audiences, who appreciate well-produced audio content. The narration, when done well, can create a magical experience. Here are some tips for successful audio guides.

Read more

/by

The power of audio summarization: transforming soundscapes into digestible insights

In today’s digital age, audio content is more prevalent than ever. From podcasts and radio broadcasts to lectures and customer service calls, we’re inundated with hours of auditory information daily. While this wealth of content offers unparalleled access to knowledge and entertainment, it also presents a challenge: How can one efficiently consume and make sense of it all? Enter the innovative realm of audio summarization. This technology, rooted in advanced algorithms and linguistic analysis, promises to distill lengthy audio recordings into concise, meaningful summaries. In this article, we’ll delve into ten scenarios where audio summarization is not just beneficial but transformative, reshaping the way we engage with sound. Read more

/by

Google Knowledge Panels for podcasts available

, ,

Internet users have a wide range of options for accessing Google results. The Knowledge Panel is one of them. This is the long side rectangle that you can see on the right-hand side of the results page when you perform a search. Read more

/by

Spotify strengthens its podcast advertising solutions with the acquisition of Megaphone

,

Spotify is expanding its podcast advertising capabilities with the acquisition of a major advertising platform, Megaphone. Read more

/by

Google launches Audio Mixer, a new tool for creating audio ads

In recent years, the video format has enjoyed considerable success on virtually all web platforms, but audio is beginning to be one of the most demanded content online, as is the case with podcasts, online radio and other forms of digital audio. Read more

/by

Podcasting and digital audio are on the rise during containment in France.

,

Podcast and digital audio audiences are on the rise during containment in France.

Consumption of audio content and podcasts explodes during confinement: 46% of French people say they listen to more of them. A new study reveals a 20% increase in digital audio listening thanks to media, with 8 out of 10 French people listening to digital audio compared to 6 out of 10 before confinement. This phenomenon can be explained by the absence of car journeys which used to favour radio but which are now being abandoned in favour of digital.

Read more

/by