In today’s globalized world, machine translation has become an indispensable tool for businesses and individuals alike. However, the quality and consistency of translations can vary significantly, leading to misunderstandings and potential loss of business. One of the most effective ways to improve the quality and consistency of translations is through the use of glossaries. This article delves into the importance of glossaries in machine translation, with a particular focus on audio/video translations. Read more
When planning for video translation, there are a few things to keep in mind beyond simply hiring a translator agency. By keeping all of these factors in mind, you can ensure that your video translation project goes smoothly and produces the best possible results. In this section we present some specific advice.
In an era where global communication is paramount, the ability to break down language barriers is more crucial than ever. Meta, the tech conglomerate, has taken a monumental step in this direction with the introduction of its latest AI model, SeamlessM4T. This groundbreaking model is poised to redefine the landscape of multilingual communication, offering real-time translations and transcriptions in nearly 100 languages. It will be particularly helpful for video and audio translation.
Large Language Models (LLM) have been in the spotlight for several months. Indeed, they are one of the most powerful advancements in the field of artificial intelligence. These models are transforming the way humans interact with machines. As each sector adopts these models, they are the prime example of how AI will be ubiquitous in our lives. The LLMs excel in text production for tasks involving complex interactions and knowledge search, the best example being the famous chatbot developed by OpenAI, ChatGPT, based on the Transformer architecture of GPT 3.5 and GPT 4. Not only in text generation, but models like CLIP (Contrastive Language-Image Pretraining) have also been developed for image production, allowing the creation of text based on the content of the image. Read more
YouTube has introduced a remarkable feature called multilingual audio, allowing users to watch videos in their native language. Initially, this feature was made available to a select group of creators, including the well-known YouTube personality, MrBeast. For viewers, this multilingual audio function enables them to enjoy dubbed videos in their preferred language, providing them with the opportunity to explore a wider range of content that they might have otherwise missed. Read more
If you want to deliver a video to an international audience, you need to make sure that it is 100% understandable to your audience. Taking into account the cultural norms, beliefs and values of a culture is crucial to making a good impression on a target audience.
90% of consumers believe that product videos are useful in the purchase decision process. And today, 82% of all content will be in video format. Read more
Hispanics have their own distinct culture and language, which has led to the development of a unique linguistic culture in the U.S. Companies that want to reach the Hispanic market need to adapt their content to this specific audience.
The U.S. Hispanic community is a rapidly growing demographic that currently makes up over 14% of the general population. This community has significant buying power and is also the largest minority group in the U.S. The Hispanic community is also relatively young, with 40% of the population falling into the millennial age range (born between 1981-1996). Just over a quarter of the U.S. population under the age of nine is Hispanic. According to the U.S. Census Bureau, the Hispanic population grew by 43 percent between 2000 and 2010, and is projected to grow by another 28 percent by 2025. Consequently, the Hispanic market is becoming increasingly important for companies that want to tap into this growing demographic. When localizing audio content or translating video into Spanish, it is important to keep in mind the variations in the Spanish language. Read more