Keep up to date with the latest developments in audio marketing, and learn about opportunities for using audio marketing to develop your company internationally and locally.

There are many advantages to using audio guides in museums and tourism. For one, audio guides can provide more context for visitors about the exhibits they are viewing. They can also offer anecdotes and stories about the items on display, which can make the visit more engaging and interesting.

The potential of audio is vast. The trend of audio consumption is only increasing, with more and more people getting into podcasts. In 2022, the majority of the populationis used to consuming podcasts. This is good news for anyone looking to leverage audio in a touristic destination.

What do podcasts and audio guides have in common? Both podcasts and audio guides are designed to be consumed by audiences, who appreciate well-produced audio content. The narration, when done well, can create a magical experience. However, robotic voices are not suitable for an audio guide, as they can be off-putting to listeners. So here are some tips for successful audio guides.

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